Does your small business have a website?
If you answered “no”, you are most definitely not alone. 46% of small businesses say they do not have a website, according to a survey from earlier this year.
But wait. Doesn’t that seem high? Surely more small businesses have a website than that, right?
Wrong. Several other surveys of small businesses have found similar stats. For instance, Redshift Research surveyed companies of 5 or fewer employees around the world. 59% of those businesses didn’t have a website. And two other surveys also discovered that about half of small businesses don’t have a website.
So it’s no lone stat. For real: Half of small businesses don’t have a website.
1) You need a website because your customers expect you to have one.
Think your customers don’t use the internet much? Okay, maybe yours don’t. But be careful with that assumption. According to Research, 87% of Americans are online. And more get online every year.
2) Getting a website is not expensive
Think you can’t afford a website? Maybe because you’re expecting it to cost thousands of dollars?
If you get even one extra order as a result of your website, that’ll probably cover your website costs for a month to up to a whole year.
3) Getting a website would help your business
That’s what most of your fellow business owners believe. Especially the ones that recently got a website. According to that GoDaddy and Redshift Research survey, “83% of small business owners who already own a website feel they have a competitive advantage over those without.”
and “Of those respondents who already have a website, 59% say their business grew once they had built their website.”
4) No Website Means Losing Business
By now it's clear that if you don't have a website, you're missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. There's truly no excuse for your website to look unprofessional and sloppy. If you can't proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website - but let's be clear... both are bad for business.
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Your Websites should measurably drive leads, sales, and deeper engagement. Websites shouldn't just look pretty. A brand's website needs to act as a grow engine, powering lead generation, and sales nurturing.